Digiday has released the results of its “State of the Industry Survey,” sponsored by adap.tv, which revealed that brands and agencies are planning their online video/ TV ad buys together (for example, in a unified campaign).
Specifically, 48 percent of advertisers and agencies already are planning TV and video together, and 25 percent more will be doing so within the next 12 months. Put another way, among leading video buyers, nearly three quarters of all online video buyers will be planning TV and interactive video together by this time next year.
Ozean Media has for a long time believed there is no such thing as new media, it is media. True, there are new channels, but the fundamentals remain the same. Video is video, and we want the video to be seen by people. Do we care if the video is seen during a television break or online? Nope. It really is that simple. (Yes, we realize that we can extend in different ways, but for simplicity sake – video is video!)
It is all media, and this new study shows you how quickly this is becoming more true.