Why in the world would a campaign consultant ask the seemingly heretical question, “Do political campaigns really matter?” The answer: partially purposefully provocative combined with another part intellectual curiosity, but as we prepare to spend billions of dollars to elect our next President, we should explore the question. The Interesting & Peculiar Case of Alachua County As a political operative in a Democratic dominated area, I’ve run multiple campaigns in this Democratic stronghold of a county.  I have […]

Read more »

15 Campaign Mistakes First Time Candidates Make Running for Political Office

First time candidates make mistakes, and it is because we expect them that we can take steps to minimize them. Over the past 20 plus years, I have observed first candidates making mistakes early in the process and during a campaign. This quick guide is an attempt to help first time political candidates avoid the most common campaigning mistakes, and it may act as a refresher for more experienced candidates. PRE-CAMPAIGN LAUNCH MISTAKES Not Doing Correct Research […]

Read more »

So, you want to challenge an incumbent?

There is a difference between descriptive statistics and inferential statistics.  There is also a difference between the following two questions: What are my chances of challenging an incumbent? and If I decide to challenge an incumbent, what do I need to do to be successful? Today, we explore second question. If I decide to challenge an incumbent, what do I need to do to be successful? People are upset and anxious and with these feelings comes […]

Read more »