Focus Groups

a Qualitative research method

Focus groups allow Ozean to go past the numbers of a quantitative polling method. The insights developed from a focus group or series of focus groups can often lead to insights not available through survey research.

Ozean utilizes focus groups for:

  • testing media
  • generating hypothesis for further testing
  • developing language for messaging
  • discovering group norms
  • developing questions for further polling

Types of Focus Groups utilized by Ozean

  • Single Focus groups
  • Dial Focus groups
  • Online Focus Groups

Connect with Ozean

While Ozean normally performs Focus Group Research as part of a larger consulting engagement, we would enjoy discussing your research project.  Please contact Ozean to discuss focus groups.