a Qualitative research method
Focus groups allow Ozean to go past the numbers of a quantitative polling method. The insights developed from a focus group or series of focus groups can often lead to insights not available through survey research.
Ozean utilizes focus groups for:
- testing media
- generating hypothesis for further testing
- developing language for messaging
- discovering group norms
- developing questions for further polling
Types of Focus Groups utilized by Ozean
- Single Focus groups
- Dial Focus groups
- Online Focus Groups
Connect with Ozean
While Ozean normally performs Focus Group Research as part of a larger consulting engagement, we would enjoy discussing your research project. Please contact Ozean to discuss focus groups.