Digital, Social, traditional – It is all media
After the research, strategy and the testing is completed, it is time to communicate the message(s).
Today’s political media environment is rapidly changing – long gone are the days of buying 1,500 GRPs on three major networks and calling it a day.
Today’s Political Media Mix
Today’s political media mix can contain:
- Press or Earned Media
- Network (national, regional, local)
- Cable (national, regional, local)
- Internet Video (YouTube, Netflix, Hulu)
- Live Streaming Video
- Internet Radio (pandora, etc)
- Social Media
- Direct Mail
- Direct Mail for the Internet
- Chat Rooms / Blogs
- Newspapers (on & offline)
- Magazines (on & offline)
- Online Advertising Networks
- Out of Home Displays
- Street & Grass-root Teams
The media channels available for political media are now almost endless – only limited by your imagination and budget, and each channel has its own particular audience with their own particular nuances.
Ozean Media lives at the intersection of media and technology. We understand what some call traditional political media and what others call “new” political media. We have developed creative for and purchased media for both types of media.
Ozean is constantly reviewing the media landscaping and adjusting our campaign plans & strategies with the newest techniques to reach audiences effectively.
Our analytic brains understand media buying and our creative brains have won multiple national awards for our political work. It is the perfect political media match.
Political Media Awards
Ozean is proud to have our creative work recognized on a national level. We take great satisfaction on not only competing, but also winning on a national stage.
Ozean Media is a multiple time Pollie Award (‘The Oscar of Political Advertising”) winner, multiple time Reed Award finalist, and multiple Addy Award winner.
Ozean Media has won awards for website design, video, political direct mail, political design, political radio ads, political television ads and public affairs long form programming.
Political Media Blog
To read more from Ozean Media about political media, please visit the political media section of Ozean’s blog.
Contact a Political Consultant
Please contact Ozean Media today to discuss your specific political media needs. We look forward to connecting.