This is a library of our favorite original political research, political case studies, political books, additional interesting political information, and political data sets.
If you find a broken link, we would appreciate you contacting Ozean and letting us know.
Political Case Studies
Ozean Case Study: How did a Republican win by 9.28% over an incumbent Democrat in the Democratic stronghold of Gainesville, FL? Ozean Media, 2011
Ozean Case Study: How did a tea-party labeled Republican win in dark blue Democratic Gainesville? Ozean Media, 2014
Political Research / Publications
Ozean Research: OMG! Don’t Forget: It’s SOCIAL Media: A Report Card of Florida’s Elected Officials Use of Twitter. Ozean Media, 2013
Political Research cited in Ozean Political Blog
Political Study: Time for Change Model, Alan Abramowitz
Cited in blog post: TIME FOR CHANGE MODEL (IMPLICATIONS FOR LOCAL POLITICS)
Cited in blog post: WRITING CLEARLY: THE CIA’S STRUNK & WHITE
Cited in blog post: INCIVILITY IN POLITICS: JON STEWART AND PIZZA
Political Study: Hierarchical Bayes Models: A Practitioners Guide
Cited in blog post: OPINIONS AND PROBABILITY
Cited in blog post: DO NOT ASK FOR APPLAUSE, FORMAT YOUR SPEECH FOR IT!
Political Study: Bad is Stonger Than Good
Cited in blog post: THE CASE FOR NEGATIVE CAMPAIGNING
Cited in blog post: DO CAMPAIGN SIGNS WORK?
Political Study: Lanchester Theory
Cited in blog post: SO YOU WANT TO CHALLANGE AN INCUMBENT?
Political Study: The Mythical Swing Voter
Cited in blog post: WHAT CAUSES BUMPS IN POLLS AND POLLING?
Political Must Read Blogs
Political Blog: The Monkey Cage now Published on WashingtonPost
Political Blog: Ozean Media Blog
Political Book List
Follow the Leader: How Voters Respond to Politicians’ Policies and Performance. Lenz, Gabriel. University Of Chicago Press, 2012
How Voters Decide Lau, Richard, and Redlawsk, David. Cambridge University Press, 2006
Story: Substance, Structure, Style, and the Principles of Screenwriting. McKee, Robert. HarperCollins Publishers, 1997.
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes. Mark, Margaret, and Carol S. Pearson. New York: McGraw-Hill, 2001.
Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future Sachs, Jonah. Harvard Business Review Press, 2012
The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology), Zaller, John. Cambridge University Press (August 28, 1992)
The Political Brain: The Role of Emotion in Deciding the Fate of the Nation, Weston, Drew. PublicAffairs; Reprint edition (May 6, 2008)
The Gamble: Choice and Chance in the 2012 Presidential Election, John Sides, Lynn Vavreck, Princeton University Press (September 15, 2013)
Thinking, Fast and Slow, Kahneman, Daniel, Farrar, Straus and Giroux; Reprint edition (October 25, 2011)
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Siegel, Eric Wiley; 1 edition (February 7, 2013)
Influence, Cialdini, Robert B., PhD. HarperCollins; Revised edition (June 2, 2009)
The Black Swan: The Impact of the Highly Improbable, Nassim Nicholas Taleb, Random House Trade Paperbacks; 2 edition (May 11, 2010)
The Persuadable Voter: Wedge Issues in Presidential Campaigns, D. Sunshine Hillygus &, Todd G Shields
The Thinker’s Toolkit: 14 Powerful Techniques for Problem Solving, Jones, Morgan D.
Affective Intelligence and Political Judgment, Marcus, George E.
Miscellaneous Political Information/ Research
RNC Growth & Opportunity Project, RNC, 2013
An Economic Theory of Political Action in a Democracy, Anthony Downs 1957
Extreme Voices: Interest Groups and the Misrepresentation of Issue Publics,Ryan L. Claassen & Stephen P. Nicholson 2010
Choice Architecture, RICHARD H. THALER & CASS R. SUNSTEIN & JOHN P. BALZ Department of Political Science University of Chicago
Contributions of Behavioural Decision Theory to Research in Political Science, Richard R. Lau and Jack S. Levy , 1998
Six social-media skills every leader needs, McKinsey Quarterly, 2013
The Demographics of Social Media Users ,Pew Research Center’s Internet & American Life Project, 2012