Political Library

This is a library of our favorite original political research,  political case studies,  political books, additional interesting political information, and political data sets.

If you find a broken link, we would appreciate you contacting Ozean and letting us know.

 

Political Case Studies

Ozean Case Study:  How did a Republican win by 9.28% over an incumbent Democrat in the Democratic stronghold of Gainesville, FL?   Ozean Media, 2011

Ozean Case Study: How did a tea-party labeled Republican win in dark blue Democratic Gainesville?  Ozean Media, 2014

 

Political Research / Publications

Ozean Research:  OMG! Don’t Forget: It’s SOCIAL Media: A Report Card of Florida’s Elected Officials Use of Twitter.  Ozean Media, 2013

 

Political Research cited in Ozean Political Blog

Political Study:  Time for Change Model, Alan Abramowitz

Cited in blog post:  TIME FOR CHANGE MODEL (IMPLICATIONS FOR LOCAL POLITICS)

CIA Manual:  Analytic Thinking & Presentation for Intelligence Producers.  Analysis Training Handbook.

Cited in blog post:  WRITING CLEARLY: THE CIA’S STRUNK & WHITE

Political Study: From Incivility to Outrage: Political Discourse in Blogs, Talk Radio, and Cable News

Cited in blog post:  INCIVILITY IN POLITICS: JON STEWART AND PIZZA

Political Study: Hierarchical Bayes Models: A Practitioners Guide

Cited in blog post:  OPINIONS AND PROBABILITY

Political Study: Generating Applause:  A Study of Rhetoric and Response at Party Political Conferences

Cited in blog post:  DO NOT ASK FOR APPLAUSE, FORMAT YOUR SPEECH FOR IT!

Political Study: Bad is Stonger Than Good

Cited in blog post:   THE CASE FOR NEGATIVE CAMPAIGNING

Political Study:  Understanding Visible Political Participation: An Analysis of Yard Sign-Displays during the 2008 Presidential Election

Cited in blog post:  DO CAMPAIGN SIGNS WORK?

Political Study:  Lanchester Theory

Cited in blog post:  SO YOU WANT TO CHALLANGE AN INCUMBENT?

Political Study:  The Mythical Swing Voter

Cited in blog post: WHAT CAUSES BUMPS IN POLLS AND POLLING?

Political Must Read Blogs

Political Blog: The Monkey Cage now Published on WashingtonPost

Political Blog: Ozean Media Blog

Political Book List

Follow the Leader: How Voters Respond to Politicians’ Policies and Performance.  Lenz, Gabriel.  University Of Chicago Press, 2012

How Voters Decide  Lau, Richard, and Redlawsk, David.  Cambridge University Press, 2006

Story: Substance, Structure, Style, and the Principles of Screenwriting. McKee, Robert.  HarperCollins Publishers, 1997.

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes. Mark, Margaret, and Carol S. Pearson.  New York: McGraw-Hill, 2001.

Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future Sachs, Jonah. Harvard Business Review Press, 2012

The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology), Zaller, John. Cambridge University Press (August 28, 1992)

The Political Brain: The Role of Emotion in Deciding the Fate of the Nation, Weston, Drew.  PublicAffairs; Reprint edition (May 6, 2008)

The Gamble: Choice and Chance in the 2012 Presidential Election, John Sides, Lynn Vavreck, Princeton University Press (September 15, 2013)

Thinking, Fast and Slow, Kahneman, Daniel, Farrar, Straus and Giroux; Reprint edition (October 25, 2011)

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Siegel, Eric Wiley; 1 edition (February 7, 2013)

Influence, Cialdini, Robert B., PhD. HarperCollins; Revised edition (June 2, 2009)

The Black Swan: The Impact of the Highly Improbable, Nassim Nicholas Taleb,  Random House Trade Paperbacks; 2 edition (May 11, 2010)

The Persuadable Voter: Wedge Issues in Presidential Campaigns, D. Sunshine Hillygus &, Todd G Shields

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Siegel, Eric

The Thinker’s Toolkit: 14 Powerful Techniques for Problem Solving, Jones, Morgan D.

The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom,Haidt Jonathan

Affective Intelligence and Political Judgment, Marcus, George E.

Miscellaneous Political Information/ Research

RNC Growth & Opportunity Project, RNC, 2013

An Economic Theory of Political Action in a Democracy, Anthony Downs 1957

Extreme Voices: Interest Groups and the Misrepresentation of Issue Publics,Ryan L. Claassen & Stephen P. Nicholson 2010

Choice Architecture, RICHARD  H.  THALER &  CASS  R.  SUNSTEIN  &  JOHN  P.  BALZ   Department  of  Political  Science   University  of  Chicago

Contributions of Behavioural Decision Theory to Research in Political Science, Richard R. Lau and Jack S. Levy , 1998

Six social-media skills every leader needs, McKinsey Quarterly, 2013

The Demographics of Social Media Users ,Pew Research Center’s Internet & American Life Project, 2012

Ozean Provided Datasets

US Presidential Electoral College Data 2000-2014, 2015

Florida Legislature and Religion, 2014

TV DMAs by County – USA