Rhetorical Design in Speech Making Welcome to ‘science time’ with Ozean Media (Yes, it normally it is Science Friday, but I have recently become aware of NPR’s Science Friday so we must re-brand!) While we re-brand, I came across some literature that I found interesting.  We are embarking on a messaging discovery phase for a client, and I began to wonder what studies are out there on structure of messaging and the reception of those […]

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Ozean : Makers of Political History

I saw someone I haven’t seen in three years at Starbucks yesterday, and they made me feel like a million bucks wearing a superman cape! One of my great passions in life is to use convenient store language while ordering Starbucks while mentally recording the staff’s reactions.  My experiment of,  “One small, black coffee please” was rudely interrupted by a voice behind me, “Hey there is the nasty political consultant making history!” At that moment, […]

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What we learned from Talk of the Town

I am bummed.  The failure of our attempt to save Talk of the Town kicked me right in the gut.  We lost money, time, and ego, and if you know anything about me, you know that I don’t take losing easily.  Losing hurts, and I admit upfront that I am a horrible loser. I have spent my time reflecting constructively – riding my bike 100 miles, running over 10, and swimming over three in the […]

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What makes a good political candidate?

I am asked all the time, what makes a good candidate? While we all know a great candidate can get beat when the political environment and/or district are not in his/her favor or at least even, we will set this aside. We will just look at the simple question, “What makes a good/great candidate?” The Secret Sauce The ability to craft and tell a coherent story that emotionally connects with voters.  There it is – […]

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The speed of the Internet

A good friend of mine made a comment that has stuck with me over the past few days “The Internet moves at the speed of Imagination!” That statement remained with me over the past 3 days as we designed, built, and tested (I use those words VERY loosely) a complete broadcast studio in our office. How it all began There is a local radio station that featured a conservative radio talk show, Talk of the […]

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Scholarships?

Lets set aside that there is a socialist convention and get to the most ironic statement in a long time: The very first comment on the socialism convention announcement is asking for scholarships! You can’t make this up!

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Master a New Skill in 20 Hours!

I love this! Forget 10,000 hours of deliberate practice to become an expert – take 20 hours and get good enough! Great for those things you always wanted to learn: guitar, painting, or…. the list is endless.

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Simplicity

With apologies to Luke Sullivan & Thoreau, Ozean Media is stealing this as our theme for this year. Always remembering Occam’s razor: when you have two correct answers that both solve problem, the more correct one is the simplest one! We must keep in mind that political campaigns like advertising are emotional.  Every campaign can be reduced with great difficulty to one main emotion, capture it correctly and your political career can take off.  

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Does Social Media use indicate political behavior

It is science Friday (Wednesday edition), and I am off on an electronic sabbatical after a very difficult week.   Therefore, I am admitting right now that I am lazy and this may be the laziest post ever written for Science Friday, but that is still no excuse NOT to bring you a study in the field of politics. I came across this post on twitter, and I thought it was PERFECT for Science Friday. […]

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Ozean Media: The agency political consultants call when they don’t understand digital

It has been an interesting period since Ozean Media released our landmark Twitter study on the twitter usage by Florida’s elected officials. I say interesting because of the calls we received since the release of the study. These calls generally fall into two categories: 1)  Politicians who want to improve their social media outreach, but have political consultants who are not or can not help them with the project. -or- 2)  Fellow Political Consultants calling […]

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